Posts Tagged ‘social media’

  • BarSpeedCAUSE: A Conference(s) Recap

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    Whew! October was a busy month. In six weeks (last week of September and through the first week of November) I participated in four conferences; specifically I presented at all four and helped plan two. Yeah. Crazy. And stupid. That being said, I love being busy and I love conference planning and have no problem with public speaking so as far as I’m concerned it was totally worthwhile.

    My recap of the conferences and presentations is overdue. I did a brief post on the Social Media Strategies Summit in September, but here are my thoughts on the other three…

    BarCampRDU

    BarCampRDU was one of the events I helped plan and I was pleased with how it went. Despite some strong marketing the turnout was disappointing, but the space (which was a last-minute change due to problems with our usual location) worked beautifully and the sponsorships, shirts, and most of the presentations all worked out great.
    I pitched two talks for BarCamp: Social Media Strategies and Women In BarCamp. Women in BarCamp is a hot-button issue for me. BarCamp is traditionally very technical and the nature of it (and possibly the way the conference is planned and marketed) doesn’t lend itself to strong female participation. But let’s be honest here: women weren’t really flocking to technology jobs in general anyway. In past years there have been only a handful of women who have attended BarCamp and even fewer actually speak at the event. This year was typical – less that 10% of the attendees were female and I was the only one to pitch a topic. It was frustrating: despite a great session with really wonderful feedback and support from the participants it was daunting that there was less female participation than ever. Even more discouraging was the planning session for next year’s BarCampRDU, which seemed to want to move back to a more limited-scope and in consequence a style that offers even less support for women participants.
    On the bright side this did introduce me to some new organizations for females who are interested in technology in the Triangle area. Hopefully I’ll have follow-up on these groups in the future if I can find some time to investigate them further. On the downside I don’t think I’ll be helping out with BarCampRDU again, at least not for a couple years.

    SpeedCon

    My graduate degree is mere weeks away from official completion. This semester I’m president of the NC State student chapter of SIGDOC (Special Interest Group on the Design of Communication) and one of our goals was to put on a conference on communication. We had an offer from the Carolina STC (Society for Technical Communication) chapter to offer a joint conference, which they would help to finance if we would help to host. The offer was too good to pass up so on October 29th we had out first SpeedCon.
    Like BarCampRDU, SpeedCon is an unconference, This means it’s very free-flowing with topics “pitched” in the morning and the schedule set based on the  participants and their expertise. Unlike BarCamp, SpeedCon is not well-known and the concept of an unconference was new to most of the participants. Despite the hurdle of having to find volunteers to talk and the need to educate the participants on the nature of the conference, things went very well. Participation was excellent and there were some really fantastic topics. I think everyone learned something and there was a lot of opportunity for networking between students, faculty, and professionals. I’m excited about the success and I’m hoping SpeedCon becomes an annual event!

    UNC CAUSE

    Every year those of us working in IT at the various 17 UNC System campuses make our way to some “big” North Carolina city (Wilmington, Winston-Salem, Boone) and spend three days sharing problems, discussing strategies and fighting for drink tickets at our annual conference. As it happens, last year UNC CAUSE was put on by NC State, and I and my colleagues put an exhausting amount of time and energy into making it a professional event. That memory, while faded, is far from gone so I was very happy to simply have to present this year.
    I presented with my colleague Dr. (Leslie) Dare and our presentation, included below, was on social media strategy and policy for campuses. I feel like the presentation went well despite a really unfortunately horrendous hangover (Yes, I mixed beer and liquor. Yes, I should know better by now). I was a little disappointed that we didn’t get to have more discussion on the topic as we sort of ran out of time. I was also disappointed that my boss’s boss’s boss who attended the presentation focused on some of the more short-sighted elements of the personal responsibility (I’m already a fan, thanks) and failed to charge us with taking more of a leadership role in our campus social media strategy.

    So that’s it for me. November is positively boring after the chaos of October so one might even look forward to more posts on here! No promises, of course.

  • Social Media Strategies Summit

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    Boston SMSSLast week I attended the Social Media Strategies Summit in Boston, MA. This was a conference for businesses and non-profits to discuss the use of social media in marketing, communication strategies, fundraising, community-building and much more. It was all about making use of the right tools at the right time and it was great.

    I met several experts in the business and non-profit arenas and got lots of good ideas. Because I work for a university I was not really the target audience for some of the content but it was still worthwhile and I picked up several social media policy ideas and samples which will certainly come in handy. I also presented at the conference – I did a session on community-building, which seemed to be well-received. You can view it on Slideshare if you’re interested.

    Above all it was nice – and quite validating – to hear much of the stuff I knew mirrored back to me from the “experts”. Something that is so new and cutting edge, that changes every day, is hard to stay on top of and I had some concerns about offering legitimately helpful and insightful information. Happily I was able to share my knowledge with confidence that came from experience with campus projects, research for grad school and opportunities to work with groups outside of campus. And it was neat to be able to hang out with people as dorky about social media as I am!

    In other social media news, I posted another article for Examiner, this one on Google+. Check it out:

    Google is fabulous at providing us with the things we need, often before we need them. It’s possible we really need an alternative to Facebook, we just don’t know it yet. Facebook has done a good job of pushing its constituents away by limiting privacy options and occasionally publishing our phone numbers without warning; there’s every possibility that someday there will be a mass exodus when Facebook goes a step too far and starts choosing our friends for us. Until then, however, the only people who seem to be inhabiting Google+ are the lonely few who truly hate Facebook and Mark Zuckerburg, or who honestly love Google and its own intensive stalking tendencies.

    Continue reading on Examiner.com Google+: Three Months Later – Raleigh Social Media | Examiner.com

  • BarCamp

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    I look forward to several annual Triangle events: IgniteRaleigh, BeerFest, the Sanderson Band Competition (yeah, what? I’m a band geek, ok!), and I’m very pleased to be able to help out with one of those events types of events this year– BarCamp RDU.

     BarCamp is an unconference. In case you’re not familiar with that term, it’s when lots of people show up with a variety of ideas for talks based around a topic – in this case that topic is “technology”. Vague, yes? But an unconference is uniquely perfect for a topic like technology which is so dynamic and fast-paced that a traditional conference format often can’t keep up. Rather than submitting a talk, getting it approved and then waiting two months (or more) to present, folks arrive with the tools and knowledge on the day of the event, ready to chat about what’s relevant, recently released and in the news.

    BarCamp has one thing missing and that’s girls. Not surprisingly, tech conferences sometime fall a little short in female representation and part of my goal in helping out this years it to see what we can do about getting more of the fairer sex to show up and perhaps even <gasp /> present! So if you’re reading this blog and you’re a chick who’s interested in technology you should at least see about snagging a ticket and checking things out. Ladies, let’s represent, yo!

    This years BarCamp will be October 15th – tickets are available tomorrow, 10AM on EventBrite. They go fast, so get them now! Hope to see you there!

    http://en.wikipedia.org/wiki/BarCamp

  • Put the “social” in social media

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    I’ve recently started writing for Examiner.com in the Raleigh area doing brunch reviews and now also Social Media content. First social media article posted this week… check it out!

    Anyone who is using social media without investigating the local component is missing a huge piece of what this technology has to offer. Location-based tools like Foursquare have clearly shown that social media provides value in the way we get to know our communities and companies like Groupon and Living Social are getting us deals on our local adventures. Twitter is no different – there are many local groups who have routine “tweet-ups” to facilitate connections in the community. Whether you’re new to town or just want to learn a little more about the area, staying connected with these groups is a great way to make new friends and expand your networks.

    Continue reading on Examiner.com Put the ‘social’ in social media – Raleigh Social Media | Examiner.com

  • I heart beer

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    I was raised on beer. Literally. My dad began making beer before I was born and has continued, off and on, through the years; he now has a brewery in the basement. I’m a child raised with hops in my back yard, who crushed malt in the kitchen and sampled beers before it was technically legal. I love beer.

    So being both a beer lover and a girl I was intrigued to hear that several breweries have plans to release new beers targeted towards women. I probably should have been wary – my favorite beers tend to have lots of hops, yielding an often strong and slightly bitter flavor that turn off many women and some men. Sure enough the girl beer news was not, let’s say, impressive.

    The two major releases of “beer for woman” are both “lighter-tasting” and “less gassy”. The Molson option, “Animee” comes in three flavors: clear filtered, crisp rose and zesty lemon. The second option is both better and worse: designed and brewed by a woman, “Chick” beer is “light” and also low-carb. While I admire more than words a woman making the effort to brew her own beer, why does it have to be light beer? And did she really have to use Curlz MT for the logo font?!

    The thing is, I know lots of cool women who like lots of cool beers and none of them have pink labels or rose flavoring. Furthermore, I don’t think the pink labels or rose flavoring are things that are going to intrigue my female friends – beer drinkers or not. Before they got to the point of pandering to the lowest common denomenator of what they thought a woman would want in a beer, maybe they should have tried marketing beer to women.

    Think about it: when was the last time you saw a beer ad targeted to women? Other than the occasional Corona Light ad (and having a women in a bikini drinking a beer on the beach is hardly appealing to the feminine masses, by the way) can you name a beer who’s made the effort to intrigue the female population? Even Miller, the lite beer “MGD 64″ ads target men making toasts and men at parties. Perhaps before we started redesigning beer to fit women the marketing guys could take a stab at things? Try a little education on what tastes good with your brand of beer. Take a humorous looks at how women might deal with their hangovers. Redefine the “bros over beers” with the female camaraderie from a shared six-pack.

    I’m heading out tomorrow night for an evening of drinking beers with women. I was recently pointed to a new local group, NC Girls Pint Out (@ncgirlspintout) that focuses on women in the Triangle who love beer. The Triangle chapter is part of a larger Girls Pint Out group spread all over the country. I’m really looking forward to chatting with chicks who appreciate and enjoy the finer aspects of beer – all kinds of beer – without losing sleep over their calorie intake. You go, girls.